Erik’s Cause
John Doe, 12
Santa Monica, CA
meet
Erik Robinson
Forever 12
Santa Monica, CA
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Erik was 12 years old when he died as a result of accidental asphyxiation after
participating in the online “Choking Game” (nowadays popularly known as the “Blackout
Challenge”) just one day after learning about it. That was April 21, 2010.
Erik was actively engaged in life at school, in Boy Scouts, and baseball. He had
definitive plans for the future, including already corresponding with West Point’s
admissions department to ensure he would meet their physical fitness requirements
when the time came to apply.
“Through whistleblowers and congressional hearings it has become overwhelmingly
clear that Big Tech companies do not care at all about the effects of their products on
kids. They are simply incapable of policing themselves because it cuts into their billion-
dollar profits, so Congress has a responsibility to police them by passing KOSA.”
Global artisans
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
High quality materials
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Customized for you
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Test Description
Bonnaroo Test
FAQs
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Founder
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Design Director
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Sustainability Director
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Monet Goode
FOREVER 12
Santa Monica, CA -
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Emmett Marsh
DESIGN DIRECTOR
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Eleanor Parks
SUSTAINABILITY DIRECTOR
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Jamie Kokot
CUSTOMER SERVICE MANAGER
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Karl Holland
SALES MANAGER
Turning our TragedY into Action
to Fight Online Harms
Upcoming Events
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OUR PROGRAMS
Erik’s Cause centers on prevention education — teaching kids, supporting parents, and pushing broader awareness and safety efforts around dangerous social media-driven challenges and online harms.
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A skill-based classroom module titled “Navigating Online Harms” helps students recognize and understand the real dangers of viral online challenges and broader online harms. It promotes critical thinking, teaches refusal and peer-pressure resistance skills, and encourages healthier decision-making. The program is fully scripted, adaptable to health/digital wellness curricula, and offered free of charge.
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Complementing the student training, structured parent workshops equip caregivers with background on online risks, warning signs, and concrete strategies for talking with their kids. These sessions help bridge communication between home and school on sensitive topics like social media influence. The workshops are designed to reinforce what students learn and expand the parent’s toolkit.
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Erik’s Cause engages in awareness-building by sharing advocacy links and partnering with aligned organizations working to highlight online harms and social media challenge risks. They support broader efforts to influence policy, elevate public understanding, and spur safer digital environments for kids. This work connects community, education, and policy levels around online safety.
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The organization provides downloadable resources — including research, fact sheets, and educational guides — tailored to educators, families, and young people. These materials support improved literacy around online risk behaviors and give actionable tips for prevention and early intervention. The resource hub also lists other groups working on related safety issues.
INTERACTIVE MAP OF
“PASSOUT CHALLENGE” VICTIMS
Learn about victims in your area and across the globe with over 1,250 deaths tracked and documented.
OUR STORY
WHY I FIGHT
I’m Judy, Erik’s Mom.
Erik was a bright 6th grader, an “A” student, Boy Scout and athlete with big dreams.
One day he saw something online. The next day, he tried it — and died. There were no warning signs. He didn’t know it could cost him his life.
I lost my only child to something kids thought was safe. Now, I turn that loss into action, protecting families from preventable online harms.
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MORE INFO
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A skill-based classroom module titled “Navigating Online Harms” helps students recognize and understand the real dangers of viral online challenges and broader online harms. It promotes critical thinking, teaches refusal and peer-pressure resistance skills, and encourages healthier decision-making. The program is fully scripted, adaptable to health/digital wellness curricula, and offered free of charge.
-
Complementing the student training, structured parent workshops equip caregivers with background on online risks, warning signs, and concrete strategies for talking with their kids. These sessions help bridge communication between home and school on sensitive topics like social media influence. The workshops are designed to reinforce what students learn and expand the parent’s toolkit.
-
Erik’s Cause engages in awareness-building by sharing advocacy links and partnering with aligned organizations working to highlight online harms and social media challenge risks. They support broader efforts to influence policy, elevate public understanding, and spur safer digital environments for kids. This work connects community, education, and policy levels around online safety.
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The organization provides downloadable resources — including research, fact sheets, and educational guides — tailored to educators, families, and young people. These materials support improved literacy around online risk behaviors and give actionable tips for prevention and early intervention. The resource hub also lists other groups working on related safety issues.
Start the conversation that makes a difference. Join the fight to support education, prevention, and safer outcomes for kids and families.