Erik’s Cause

meet

Erik Robinson

  • Children deserve honest information about the risks they may encounter online. Adults deserve resources that help them guide, protect, and communicate effectively with young people.

  • Our programs are skills-based, non-graphic, evidence-informed, and age-appropriate. They empower children to make safe decisions and equip adults to have meaningful, supportive conversations.

  • Erik’s Cause engages in awareness-building by sharing advocacy links and partnering with aligned organizations working to highlight online harms and social media challenge risks. They support broader efforts to influence policy, elevate public understanding, and spur safer digital environments for kids. This work connects community, education, and policy levels around online safety.

  • LINK TO VICTIM MAP

JOIN THE FIGHT

Turning our TragedY into Action
to Fight Online Harms

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OUR PROGRAMS

Erik’s Cause centers on prevention education — teaching kids, supporting parents, and pushing broader awareness and safety efforts around dangerous social media-driven challenges and online harms.

  • A skill-based classroom module titled “Navigating Online Harms” helps students recognize and understand the real dangers of viral online challenges and broader online harms. It promotes critical thinking, teaches refusal and peer-pressure resistance skills, and encourages healthier decision-making. The program is fully scripted, adaptable to health/digital wellness curricula, and offered free of charge.

  • Complementing the student training, structured parent workshops equip caregivers with background on online risks, warning signs, and concrete strategies for talking with their kids. These sessions help bridge communication between home and school on sensitive topics like social media influence. The workshops are designed to reinforce what students learn and expand the parent’s toolkit.  

  • Erik’s Cause engages in awareness-building by sharing advocacy links and partnering with aligned organizations working to highlight online harms and social media challenge risks. They support broader efforts to influence policy, elevate public understanding, and spur safer digital environments for kids. This work connects community, education, and policy levels around online safety.

  • The organization provides downloadable resources — including research, fact sheets, and educational guides — tailored to educators, families, and young people. These materials support improved literacy around online risk behaviors and give actionable tips for prevention and early intervention. The resource hub also lists other groups working on related safety issues.

INTERACTIVE MAP OF
“PASSOUT CHALLENGE” VICTIMS

Learn about victims in your area and across the globe with over 1,250 deaths tracked and documented.

View Map

OUR STORY

WHY I FIGHT

I’m Judy, Erik’s Mom.

Erik was a bright 6th grader, an “A” student, Boy Scout and athlete with big dreams.

One day he saw something online. The next day, he tried it — and died. There were no warning signs. He didn’t know it could cost him his life.

I lost my only child to something kids thought was safe. Now, I turn that loss into action, protecting families from preventable online harms.

JOIN THE FIGHT

  • "It was very powerful. We had a huge response from students."

    Donna Nichols | Health/PE Teacher
    Spring Middle School
    Maury School District, TN

  • "...It was incredible! Thank you for offering this program. It is something we will continue to do with our students"

    Donna Nichols | Health/PE Teacher
    Spring Middle School
    Maury School District, TN

  • “Erik’s Cause reminds people that one moment can change everything, but one voice can change even more.”

    Community Supporter

  • “What stands out about Erik’s Cause is how it turns pain into purpose and awareness into action.”

    Program Advocate

  • “Erik’s Cause doesn’t just tell a story. It creates a reason for people to listen, learn, and show up.”

    Youth Outreach Supporter

REQUEST

MORE INFO

  • A skill-based classroom module titled “Navigating Online Harms” helps students recognize and understand the real dangers of viral online challenges and broader online harms. It promotes critical thinking, teaches refusal and peer-pressure resistance skills, and encourages healthier decision-making. The program is fully scripted, adaptable to health/digital wellness curricula, and offered free of charge.

  • Complementing the student training, structured parent workshops equip caregivers with background on online risks, warning signs, and concrete strategies for talking with their kids. These sessions help bridge communication between home and school on sensitive topics like social media influence. The workshops are designed to reinforce what students learn and expand the parent’s toolkit.  

  • Erik’s Cause engages in awareness-building by sharing advocacy links and partnering with aligned organizations working to highlight online harms and social media challenge risks. They support broader efforts to influence policy, elevate public understanding, and spur safer digital environments for kids. This work connects community, education, and policy levels around online safety.

  • The organization provides downloadable resources — including research, fact sheets, and educational guides — tailored to educators, families, and young people. These materials support improved literacy around online risk behaviors and give actionable tips for prevention and early intervention. The resource hub also lists other groups working on related safety issues.

Start the conversation that makes a difference. Join the fight to support education, prevention, and safer outcomes for kids and families.