Prevention Program

a vital addition to your digital well-being curriculum

The Erik's Cause training module does NOT make kids curious to participate! 
Click here to see data results

Click here for training overview brochure

Training Overview
Developed by Stephanie Small, LMFT and Judy Rogg, MSW

Brief Background:

Erik’s Cause arose as a result of the death of Erik Robinson, age 12, in April 2010 in Santa Monica, California.  The police concluded he died from a pass-out activity often called "blackout" or “the choking game.”  Subsequent evidence confirmed that he learned about it from another student at school the day before he tried it at home, not to “play around” but to clear his mind from about homework that was frustrating him.  He had no idea it was something dangerous or deadly.  His school district said if we could create a prevention training that was both non-graphic and skills-based that they would use it.  They also wanted the training to be standardized so it could be taught by any teacher comfortable with the material.

Though work with the Santa Monica-Malibu Unified School District stalled, we continued forward developing and utilizing it in interventions when invited, including in LA Unified School District.  In 2014 we found a wonderful partner -- Iron County School District in Utah, the first district in the U.S. to formally adopt our training into their 5th, 7th and 10th grade Health classes.  The training was successfully taught for ten years and we have pre and post training data from the students to demonstrate its success (see data).  (Click here to see a brief video of the Iron County roll-out.)

As a result of the 2021 Congressional hearings and whistleblower testimony we discovered that kids do not seek these challenges on their own ... rather  the APPS intentionally drive this material to kids via algorithms.  Thus we augmented our program to update about this and help kids also understand that they do not choose these videos but they are artificially driven to them by the apps for "likes."

Arguably the Deadliest of Viral Social Media Challenges:

Frequently misunderstood by adults yet rampant on social media, pass-out challenges (often called “Blackout” or “Choking Game”) have been around for generations and arguably are the most viral of online challenges.  Studies indicate that kids experiment with its intoxicating effects for non-sexual reasons (e.g., curiosity, peer pressure, and the mistaken belief that it is safer than drugs).  Millions of “how-to” videos flourish online, enticing kids to believe they are safe without any understanding of the dangers.  And we now know that social media app algorithms intentionally target our youth with these challenges, encouraging kids to try them.

Brief Scope of the Problem:

These activities involve the disruption of oxygen to the brain and kids try them for a variety of reasons including curiosity, competition, dare, and/or to experience an altered state.  This blood flow restriction is accomplished by a variety of methods, the most popular being:

  1. compression of the carotid arteries using hands or a ligature,
  2. compression to the chest after hyperventilation, and
  3. competition or dare to see who can resist passing out the longest under a choke hold (e.g., tap-out or submission holds typically used in mixed martial arts).

CDC YRBS data from four states show 7.4% - 10.3% of students reported participating in the deadliest form of playing (with ligatures).  Meanwhile, the other two methods are rampant online.  Data is limited because no public health databases currently monitor these activities and youth are rarely forthcoming about it when injured.  Additionally, injuries are rarely attributed correctly, and many deaths are misclassified as suicide.  Yet, these activities continue to flourish, as evidenced by their unceasing and extensive online presence.

Attributes of our Training Module that Meet School District Standards:

  • Avoids the use of any graphic and/or explicit material
  • Minimizes the risk of triggering a potential trauma based on a student’s psychological history Diminishes school district exposure to potential litigation
  • Provides factual information to help students understand the dangers of these activities without discussing or showing how they are played
  • Includes specific tools to help students resist peer pressure effectively
  • Empowers students to make better choices
  • Instills common-theme strategies to help students avoid challenging situations
  • Offers new approaches for students to open dialogues with their parents
  • Flexible format to be easily integrated into existing health or risk prevention curricula
  • Standardized script so it is easily replicated by any presenter

Demonstrated Success:

While we have done numerous interventions in a variety of school districts, our training program was formally implemented across all 5th, 7th, and 10th grade Health classes in a Iron County, Utah in 2014 and for nine years demonstrated success to approximately 10,000 students.  Pre and post training student survey data tracks and documents our success.

Evidence-Based and Methodology:

Our training has been developed on prevailing evidence-based best practices for prevention modules that currently address other risk topics.  The program is founded upon the principles of basic brain science as well as understanding the impact of trauma.  It ensures that potential to trigger pre-existing trauma is diminished while successfully imparting the crucial education.  The potential for trauma is minimized by ensuring the material presented stays within the Window of Tolerance (as developed by Daniel Siegel, M.D.). 

The Actual Training Program:

Our training can be completed in a 45 – 60 minute classroom session and is scripted so it can easily be taught by any teacher or counselor comfortable with the material.  It can also be presented as an assembly.

  • Part One is an interactive dialogue using a guided PowerPoint to keep students involved. Information is conveyed in a thoughtful progression that draws students into the conversation, gradually diffusing any barriers and allowing them to absorb the material. 
  • Part Two is a brief video that gently restates the basics taught during the PowerPoint discussion and concludes with memorial slides of some actual victims, helping students understand that this is real and could happen to them.

By remaining faithful to our foundational principles, the training helps students understand the dangers of online challenges, where they are in their brain development, how they receive and process information, and why it is challenging for them to think through all the consequences without the guidance of a trusted adult.

Teaching Objectives:

  • Learn the truth about social media apps choosing what kids see in their feeds
  • Identify online challenges without showing them how to “play”
  • Understand how their brains work and where they are in their own brain development
  • Gain Knowledge about the physiological effects on the body
  • Connect between risks online challenges and other risk behaviors
  • Identify peer pressure
  • Learn to say “No” effectively
  • Make healthy choices
  • Recognize that the risk is real
  • Connect refusal skills and strategies learned in this lesson to deal with other situations as well

How Our Approach Differs from Other Programs:

  • We never point to the neck because it unintentionally showing kids “how to play.”
  • We never explain how to play online challenges.
  • We do not recommend using material from other prevention programs without advance vetting by Erik’s Cause (to assure that potential trauma triggers are minimized).
  • Additional brain science, risk resiliency, digital citizenship and/or anti-bullying skills may be added, provided they are approved by the school and have been vetted to minimize potential trauma.

Parent Presentation – Expand Your Parenting Toolkit:

We encourage parents to hear what their kids will learn from our program.  In addition to showing parents the student program, we also provide background and context, help them understand warning signs, and share specific strategies for parents to learn how to help their kids make healthier choices.

Click here for Parent Brochure

Your kids are not immune.  Some kids only tried this once or twice.
They didn’t know they were gambling with their lives.

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Erik's Cause
Saving lives with a non-graphic, skills-based approach to stop the spread of viral & deadly online challenges

Prevention Program
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